Macro Environment and Marketing Mix - 3358 Words

Macro Environment: â€Å"The major external and uncontrollable factors that influence organisations decision making and affects its performance and Strategies† is called Macro Environment. Macro Environment can be studied through different analysis, there are several but mainly used are PESTLE analysis and SWOT analysis. Sainsbury’s Overview: Sainsbury’s was established by John James and Mary Ann in the year 1869 as a small dairy shop. In very short time the store became popular for selling good and quality products at very low prices, and as a result further store branches followed over time. Also as a result of its popularity and huge market this group floated on the London Stock Exchange in the year 1973. Sainsbury is the Great Britain†¦show more content†¦Technological forces: New technologies create new products and new processes are created by modern technology. (Galbraith, 1967) Technology is â€Å"The systematic application of scientific or other organised knowledge to practical tasks†. Online shopping, bar coding and computer aided design are all improvements to the way we do business as a result of better technology. These developments can benefit consumers as well as organisations providing the products. Internet shopping, bar coding and computer proofed designs are all upgrading to the way .Sainsbury’s do to run their business as a result of better technology. Sainsbury’s is now using the self service counter. Environmental forces: Environmental forces include the changing of weather and climate. Changes in temperature can impact on many industries including farming, leisure and tourism and insurance as well. With major climate changes occurring due to global warming and with better environmental awareness this external forces is becoming an important issue for Sainsbury’s to consider. Legal forces: Sainsbury’s is in the boundaries of legal forces locally, nationally, globally. These are very close to the legal enforcements in which firms operate. The introduction of discrimination of age and disability discrimination, legislation , Show ID, etc. SWOT Analysis: SWOT analysis is done on internal and external environment one of the mostShow MoreRelatedEssay on Marketing and Case Study1222 Words   |  5 Pagesappropriate. 1. Identify three key characteristics of the marketing concept. 2. Explain Britvic’s micro and macro environment. 3. Explain why market research and the information gathered are important to an organisation like Britvic. 4. Explain how Britvic might collect and use market research information. Include one quantitative and one qualitative research technique in your response.  5. Explain the process of marketing segmentation and targeting and the benefits of segmentationRead MoreMicro and Macro Marketing946 Words   |  4 PagesMICRO AND MACRO MARKETING ENVIRONMENT Introduction Micro marketing Refers to the internal controllable factors or forces which affects the ability of a company to serve its customers. e.g. the organization, the market, the suppliers, market intermediaries and the marketing mix. The micro marketing environment that surrounds organisations can be complex by nature, however the company has an element of control over how it operates within this environment. Macro marketing Refers to the externalRead MoreThe Australian Organic Food Industry Market Analysis Essay1552 Words   |  7 PagesCommission, 2016). 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