Macro Environment and Marketing Mix - 3358 Words

Macro Environment: â€Å"The major external and uncontrollable factors that influence organisations decision making and affects its performance and Strategies† is called Macro Environment. Macro Environment can be studied through different analysis, there are several but mainly used are PESTLE analysis and SWOT analysis. Sainsbury’s Overview: Sainsbury’s was established by John James and Mary Ann in the year 1869 as a small dairy shop. In very short time the store became popular for selling good and quality products at very low prices, and as a result further store branches followed over time. Also as a result of its popularity and huge market this group floated on the London Stock Exchange in the year 1973. Sainsbury is the Great Britain†¦show more content†¦Technological forces: New technologies create new products and new processes are created by modern technology. (Galbraith, 1967) Technology is â€Å"The systematic application of scientific or other organised knowledge to practical tasks†. Online shopping, bar coding and computer aided design are all improvements to the way we do business as a result of better technology. These developments can benefit consumers as well as organisations providing the products. Internet shopping, bar coding and computer proofed designs are all upgrading to the way .Sainsbury’s do to run their business as a result of better technology. Sainsbury’s is now using the self service counter. Environmental forces: Environmental forces include the changing of weather and climate. Changes in temperature can impact on many industries including farming, leisure and tourism and insurance as well. With major climate changes occurring due to global warming and with better environmental awareness this external forces is becoming an important issue for Sainsbury’s to consider. Legal forces: Sainsbury’s is in the boundaries of legal forces locally, nationally, globally. These are very close to the legal enforcements in which firms operate. The introduction of discrimination of age and disability discrimination, legislation , Show ID, etc. SWOT Analysis: SWOT analysis is done on internal and external environment one of the mostShow MoreRelatedEssay on Marketing and Case Study1222 Words   |  5 Pagesappropriate. 1. Identify three key characteristics of the marketing concept. 2. Explain Britvic’s micro and macro environment. 3. Explain why market research and the information gathered are important to an organisation like Britvic. 4. Explain how Britvic might collect and use market research information. Include one quantitative and one qualitative research technique in your response.  5. Explain the process of marketing segmentation and targeting and the benefits of segmentationRead MoreMicro and Macro Marketing946 Words   |  4 PagesMICRO AND MACRO MARKETING ENVIRONMENT Introduction Micro marketing Refers to the internal controllable factors or forces which affects the ability of a company to serve its customers. e.g. the organization, the market, the suppliers, market intermediaries and the marketing mix. The micro marketing environment that surrounds organisations can be complex by nature, however the company has an element of control over how it operates within this environment. Macro marketing Refers to the externalRead MoreThe Australian Organic Food Industry Market Analysis Essay1552 Words   |  7 PagesCommission, 2016). The objective of this paper is to provide a contemporary overview of the Australian organic food industry Market analysis which includes, Target Marketing, Segments, Positioning, Micro Macro Environment, Consumer behaviour, Perception, Marketing mix strategies on a specific Organic brand from Woolworths called â€Å"MACRO†. Organic Food Market in Australia The Australian organic food industry is booming. It is currently worth around $200-$250 million per year domestically and a furtherRead MoreMktg209 Research Paper1432 Words   |  6 PagesThe success of Cochlear Cochlear’s macro-environment and global marketing mix Analysis Abstract: To analyze the reason why Cochlear is successful, it is better to inspect it from a worldwide range. This essay uses PESTLE model to analyze its macro-environments in different countries and regions, and then discuss the impact of these factors. This essay also uses a number of examples to illustrate Cochlear s responding global marketing mix, to further emphasize the deep impact. TableRead MoreThe Dynamic Nature Of The Marketing Environment1257 Words   |  6 Pagescreating a detailed assignment In view of the dynamic nature of the marketing environment and to what extent are consumers considered to be, in practice, central to marketing activities? I am firstly going to go into depth about what marketing actually is then breaking that up into sections to investigate around the question asked, branching off to explain about what the dynamic environment is and what the four P’s represent, marketing and the consumer and finally to create a conclusion to the questionRead MoreMarketing and Woolworth1476 Words   |  6 PagesAssignment 1 to complete the following four tasks. Suggested response length: 8-10 pages Tasks Task 1 (25 marks) Describe the implementation of a recent marketing program or a marketing plan of the organisation. You are required to describe broad and specific action programs (what, when, who and how) with reference to the marketing mix elements. Woolworth is a retail primary activity in supermarket and has a portfolio business which is similar to wesfarmers, like BIGW, petrol and liquorRead MoreBriefly Explain What You Understand by the Companys Marketing Environments. Describe in Detail the Various Components of the Proximate Macro Environment Which an Organisation Has to Monitor. Use Relevant Examples to Support Your Answers.987 Words   |  4 PagesModern marketing theory holds that the key to an organisation s success is the ability to make timely and appropriate adaptations to a complex and everchanging environment. The marketing environment is the totality of forces and institutions that are external and potentially relevant to a firm. The marketing environments fall under two catagories. The macro-proximate environment and the macro-widened environment.Micro-widened environment include those factors that can vary from day to day and whichRead MoreKfc Marketing Fundamental1686 Words   |  7 PagesIntroduction 2 II - Micro Environment 2 1. Customers 2 2. Partners 3 2.1. Suppliers 3 2.2. Franchisees 3 3. Competitors 3 4. Industry 4 III - Macro Environment 4 1. Political 5 1.1. Carbon tax 5 1.2. Minimum wages 5 2. Social Cultural 5 3. Economic 6 IV - Conclusion 6 V - References: 6 I - Introduction KFC, which has full name as Kentucky Fried Chicken, is one of well-known fast food brand names in the world due to their effective marketing strategies. To createRead MoreMarketing Strategy : Ac Restaurant1048 Words   |  5 PagesLO1.1: Marketing: is defined as a ‘business orientation whose target is to satisfy consumers’ needs or wants at standard levels of revenues and costs’ (Loudon et al., 2010, p.2) (Dudovskiy, 2014). Marketing process: comprises of several steps and these steps are analysed below: 1. Analysing marketing opportunities: generally, Afro-Caribbean comes to know about its market opportunities by examining current and future market trends, current resources and capabilities, internal and external environmentRead MoreThe Marketing Audit - Download Ppt — Presentation Transcript1638 Words   |  7 PagesMore†¦ The Marketing Audit - Download PPT — Presentation Transcript †¢ 1. The Marketing Audit and the Marketing Plan Systematically takes stock of an organisation’s marketing health and plans the direction and scope of marketing activities †¢ 2. Definition â€Å" the means by which a company can understand how it relates to the environment in which it operates... ..the means by which a company can identify it’s own strengths and weaknesses as they relate to opportunities and threats† The marketing plan serves

The Ethics And Moral Philosophy - 2153 Words

According to the online guide to ethics and moral philosophy, â€Å"Utilitarianism is a normative ethical theory that places the focus of right and wrong solely on the outcomes (consequences) of choosing on action/policy over other actions/policies. As such, it moves beyond the scope of one’s own interests and takes into account the interests of others† (Online n.d). In simpler vernacular, utilitarianism is the view that the morally right action is the action that increases utility or does the most good. The utilitarian view is to maximize the overall good which contrasts the typical egotistical view which puts the needs of oneself above the needs of others. In Utilitarianism, everyone’s happiness counts the same. There is no â€Å"I† before â€Å"we or you†, there is just what is best for everyone involved. One of the classical utilitarian’s, Jeremy Bentham, used this theory to analyze legal topics and incite social reform. Bentham believed that humans were ruled by two entities – pain and pleasure. According to Bentham, we actively seek pleasure while actively avoiding pain. Bentham believes that they â€Å"†¦govern us in all we do, in all we say, in all we think†¦Ã¢â‚¬  (Bentham PML, 1). This comes with the basic association that actions that promote happiness (pleasure) are acceptable and actions that cause unhappiness (pain) are unacceptable. This basic assumption leads to what Bentham describes to be an act-evaluation versus a character evaluation. The issue with a character evaluation, whichShow MoreRelatedEssay Ethics and Moral Philosophies1563 Words   |  7 PagesEthical and Moral Philosophies Ashford University May 20, 2013 Introduction The inner works of a successful business is based on the values and beliefs of its owner. In comparison to a family, the owner may be considered the matriarch and employees considered sons and daughters. Based on that assumption, the responsibility for success and prosperity lie solely on the leader. Family success is based on the philosophy of values and morals of its matriarch that are passed down to the childrenRead MoreEthics And Moral Philosophies Of Organizations783 Words   |  4 PagesEthics and Moral Philosophies The majority of organizations have an obligation to build and operate their business with strong moral principles. Leaders should have the confidence and be comfortable with their decision to move their organization in a particular direction. Whether your company is taking a new direction or not, one of the many moral philosophies to apply is that of privacy. To be accountable by rules and concepts that prevent others access to employee actions and communicationRead MoreVirtue Ethics : Moral Philosophy For Determining The Moral Permissibility Of Abortion1283 Words   |  6 PagesRosalind Hursthouse argued that virtue ethics is the preferable moral philosophy for determining the moral permissibility of abortion because it avoids the drawbacks from the utilitarian approach, and the deontological approach. I will demonstrate that virtue ethics is preferable because (i) it does not require a comprehension of problematic abstract concepts, and because (ii) it is sensitive to circumst antial variation. This paper will argue that virtue ethics is the preferable ethical approach toRead MoreKant s Philosophy Of Ethics And Moral Reasoning1432 Words   |  6 PagesIn his book, â€Å"Critique of Practical Reason,† Immanuel Kant outlines his philosophy of ethics and moral reasoning. He introduces the reader to the Fundamental Law of Pure Practical Reason in chapter one of the Analytic. The Universal Law is a categorical imperative, which states: â€Å"So act that the maxim of your will could always hold at the same time as a principle in a giving of universal law† (Kant, 1993, p. 30). Like other nonconsequentialists, Kant is much more concerned with the motive behindRead MorePersonal Philosophy : An Organization Level Leader1734 Words   |  7 PagesMorality and ethics are two distinctive developments of a human being, whereby formation begins from childhood and is conveyed and honed throughout an individual’s lifetime. Morality and ethics shape a n individual as they develop various understandings of how to relate to situations and dilemmas through their personal life experiences based on inputs from parents, family, experiences and organizations. To define my moral philosophy as an organizational level leader, I will first explain how my personalRead MorePHL 215 Version 6 Moral Social And Political Philosophy Matrix And Essay Parts 1 2 2 2993 Words   |  4 Pagesï » ¿University of Phoenix Material Moral, Social, and Political Philosophy Matrix and Essay Part 1 Matrix: Analyze moral, social, and political philosophy by completing the following matrix. Provide a definition of the branch of philosophy as given in a philosophical source (the readings, supplemental materials, or outside academic sources) and list a minimum of three historical developments, theories, key contributors, and principal issues. Bullet point answers are acceptable. Read MoreEthics Philosophy : Ethics And Ethics Essay976 Words   |  4 PagesEthics Philosophy A personal ethics philosophy helps a person to maintain and employ good morals and values that are important in a one’s life. Understanding the importance of ethics is critical in order to consciously work to develop and effectively utilize ethics. Therefore, accepting the importance of one’s ethical philosophy will result in ethical decision-making, therefore developing the ability to put ethical theory into practice create ethical conditions albeit, personal and professionalRead MoreKant: Moral Theories1002 Words   |  5 PagesKants moral theory According to Timmons, the field of philosophy is not complete without the mention of Kant whose contributions were major (205). This, he adds, was influenced by his originality, subtle approach and the difficulty of his works. Timmons cites that moral requirements are a requirement of reason, which is the ideology of Kant’s Moral theory; hence, immoral act is an act against reason. Consequently, speaking on the terminologies of Kant we visualize moral requirements as CategoricalRead MoreThe Spiritual Persective to the Book of Proverbs is Faith, Hope, and Charity664 Words   |  3 Pagesappreciated here. Ethical and Moral Reasoning In considering the presented spiritual perspective, I find your choice of pairing the Kantian deontological theory of moral ethics with the morals of Christianity to be quite logical. The reason I say this is that the moral dilemma that is presented to us in the case study is one of not only acts, but of agents. Acts are the basis for Kantianism, more precisely, which act reason tells us will rationally fulfill our moral duty. The will of agents or peopleRead MoreEthics Paper1177 Words   |  5 PagesEthics Paper Week 1 Assignment Rheana Willis 01/08/2012 Dilemma Choice 2: A married couple, both addicted to drugs, are unable to care for their infant daughter. She is taken from them by court order and placed in a foster home. The years pass. She comes to regard her foster parents as her real parents. They love her as they would their own daughter. When the child is 9 years old, the natural parents, rehabilitated from drugs, begin court action to regain custody. The case is decided in their

Probation Prison and Federal Prisoners Returning Free Essays

Probation is a type of sentence for criminal defendants. Probation allows a convicted defendant to go free with a suspended sentence for a specified duration during good behavior. Probationers are placed under the supervision of a probation officer and must fulfill certain conditions. We will write a custom essay sample on Probation: Prison and Federal Prisoners Returning or any similar topic only for you Order Now If the probationer violates a condition of probation, the court may place additional restrictions on the probationer or order the probationer to serve a term of imprisonment. Probation is normally for offenders sentenced to short terms in jail: it is not combined with a long prison sentence. egal dictionary) Unsupervised, supervised, and intensive are the three types of probation. Intensive probationers are required to report daily to a probation officer and most times has an electronic monitoring system or they are on house arrest. Supervised probationers report to a probation officer once a month. Unsupervised probationers must follow the guidelines but do not have to report to a probation officer. Certain violent criminals and repeat offenders are not eligible for probation according to the statutory restrictions most states use to determine eligibility. Offenders placed on probation are subject to required conditions. There are standard conditions which all probationers have. Standard conditions include reporting to the probation office, reporting change of address, being employed, and not leaving the jurisdiction without permission. Punitive conditions are set to reflect the seriousness of the offense and make probation a little more painful. Examples of punitive conditions are fines, community service, victim restitution, house arrest, and drug testing. Treatment conditions make probationers deal with problems or needs, like substance abuse, family counseling, or vocational training ( Corrections: The Fundamentals) In the probation process a crime is committed and the offender is sentenced to probation. The second is the offender will have to follow several conditions or guidelines. The third would be to follow through with the probation and any other criteria the judge made and get off of probation After researching adults on probation on the BJS website it seems that there is always more state probation than federal. Also the number in state probation has significantly increased through the years. The federal probation has been like a rollercoaster starting low going high, going low and back to high. In the article by Allen J Beck State and Federal Prisoners Returning to the Community, it states that 42% of discharges from parole/conditional release supervision returned to prison/jail. Also 62% of released State prisoners are rearrested within 3 years; 41% returned to prison/jail. Doing some research on the highlights of three years I found; At yearend 2009, there were an estimated 5,018,900 adults under supervision in the community either on probation or parole the equivalent of about 1 out of every 47 adults in the U. S. Probationers (4,203,967) represented the majority (84%) of the community supervision population at yearend 2009, while parolees (819,308) accounted for a smaller share (16%). At yearend 2008, nearly 5. 1 million adults were under community supervision the equivalent of about 1 in every 45 adults in the United States. At yearend 2002, 1,440,655 prisoners were under the jurisdiction of State or Federal correctional authorities. Looking at the Re entry trend it st ates at least 95% of all State prisoners will be released from prison at some point; nearly 80% will be released to parole supervision. In 2001, about 592,000 State prison inmates were released to the community after serving time in prison. All of this information is significant because it keeps a close eye on how many prisoners are released on probation and what percent of these prisoners did not follow through with it. According to the information from BJS it shows that probation effectiveness has its good times and its bad times. I think that probation is an effective form of community corrections as it can be. There is never a 100% effective way of stopping people from committing crime. If someone commits a crime even knowing the consequences, chances are they will do it again with or without probation. I think the government needs to focus on why people are committing crime and try to prevent crime before it happens. I also think that maybe there needs to be longer probation periods and harsher ones for repeat offenders. I also think that probation should be for less serious crimes and maybe for misdemeanors and not felonies. How to cite Probation: Prison and Federal Prisoners Returning, Papers

Modern youth subculture free essay sample

There are a valuable dominant , or core of culture, and next to it a number of subcultures formations in any culture. The question arises(is) what the subculture is. It was assumed that subculture is a subsystem of the whole system of culture. But, there is no any well-established system of views on the appearance of subcultures nowadays. Every science interprets this concept and describes it room the point of their subject and methodology.Subculture usually a special case of culture in general. It is always different with its some locales and reticence to a certain extent, in varying degrees, is loyal to the value system of the dominant culture, although there are exceptions . Youth subculture is a special case Of manifestations(display) Of subculture in general. Epithet of youth immediately defines a cultural niche that is occupied by people united on the principle of age. In this case, the age an important demographic characteristics. We will write a custom essay sample on Modern youth subculture or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The special psychology of age in ultra is undeniably important, as it seriously influences the mentality and spirituality.Youth subculture is born and exists in connection with the specific needs of young people to socialize and at the same time to assert themselves actively. It was assumed(considered) that young people in the life of those rules and regulations, which were professed by their ancestors. Youth often characterized categorical judgments, perfectionism, rejection councils, their subordination existing burdens models of social development, they are characterized by dynamism, openness to the world, eighteen emotionality, romantic aspirations, etc..At the heart of youth subcultures there is a special way of relating to the world with its system of spiritual values. Youth subculture is a special way of life that is divided mainly living them directly or sympathizers. Youth subculture it is nothing but a form of self-expression of young people, expression of their goals in life: to change the world, their life, refuse from the social canons, approve alternative life attitude in relation to the(with) pre-existing etc . Public opinions about the different kinds of youth subcultures are different.Some people imagine it as any unusual behaviors of youth social deviation, imitating the West, idleness, and therefore subject to elimination. Others believe that young people are trying (let in somewhat exotic way) somehow to express himself, his attitude and say something about himself to society- -? and because it borrows from its Western counterparts Having considered the youth subculture hip-hop in Russia and Gyrations, we can conclude that almost everything about this subculture, including its language is really borrowed from subcultures hip-hopwhich is originated LISA.